I'm sure you've heard of fast food... but have you heard about fast fashion?

What is Fast Fashion?

We have become so accustomed to affordable clothing that the average consumer almost expects to be able to pick up an entirely new outfit for less than the cost of dinner and a movie. A new shirt… $5. A new pair of jeans… $10.50. A brand new pair of black flats that match perfectly with the new shirt and jeans… $6. What could possibly be wrong with cheap prices? Well, that’s just it: the items are cheap. Consumers aren’t aware of what the extremely low prices of big fast fashion names, like H&M, Zara, Forever21, Wet Seal, and Gap, really mean. Cheaply made products incorporate a whole lot more than simply not causing the buyer to break the bank.  Cheap clothing means cheap and potentially unethical labor, cheap production, synthetic materials, toxic dyes and chemicals, an increase in pesticide use, an increase in pollution, low product lifetime, and an increasing trend toward the “throw-away culture.” Fast fashion is just like fast food: it is rapidly consumed, very affordable, and the costumer always goes back for more.

The term "fast fashion" refers to cheap, trendy, popular clothing chains which rapidly change their inventory and styles. More and more clothing keeps coming in to these stores before what was already there was sold. The fast pace of product changing causes problems with the environment, labor laws, and costumer over-consumption and ignorance of the affects of their shopping habits.

Want to know more?

Take a look at the sidebar to learn more information about the various aspects of the fast fashion problem. Hopefully this site will provide you with new information, awareness, and a desire to shop with a clean conscience.